Smirnoff Sound Collective
In spring 2016, I had the pleasure of providing art direction and brand design for a series of pop-up events hosted by Smirnoff Vodka, which took place at the Miami Music Week conference.
The Smirnoff Sound Collective Miami Edition was a unique series of day & night events that stood out for showcasing international musical talents such as Claude Von Stroke, Honey Dijon, the Blessed Madonna, and many others.
My participation in this project included creating a custom signature for the Miami edition of the sound collective. I also provided art direction for the promotional materials, including posters, website, and onsite promotional offerings (beach balls, cups, fans, frisbees, t-shirts, wall hangings, etc.).
The project was a great success and a wonderful client experience.
Client: Smirnoff Vodka
Creative Director: John Hatz
Art Director: Marc LaTulippe
Designer: Marc LaTulippe
Creative Director: John Hatz
Art Director: Marc LaTulippe
Designer: Marc LaTulippe
Date: February 2016
Initial mockups.
