Smirnoff Sound Collective
Spring 2016, I had the pleasure of providing art direction and brand design for a series of pop-up events hosted by Smirnoff Vodka taking place at the Miami Music Week conference.
The Smirnoff Sound Collective Miami Edition featured a series of day & night events showcasing international musical talents such as Claude Von Stroke, Honey Dijon, the Blessed Madonna, and many others.
My participation to this project included creating a custom signature for the Miami edition of the sound collective. As well art direction for the promotional materials, including posters, website, onsite promotional offerings (beach balls, cups, fans, frisbees, t-shirts, wall hangings, etc).
The project was a great success, and a wonderful client experience.

Client: Smirnoff Vodka
Creative Director: John Hatz
Art Director: Marc LaTulippe
Designer: Marc LaTulippe
Date: February 2016

Initial mockups.

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