Smirnoff Sound Collective
In spring 2016, I had the pleasure of providing art direction and brand design for a series of pop-up events hosted by Smirnoff Vodka, which took place at the Miami Music Week conference.
The Smirnoff Sound Collective Miami Edition was a unique series of day & night events that stood out for showcasing international musical talents such as Claude Von Stroke, Honey Dijon, the Blessed Madonna, and many others.
My participation in this project included creating a custom signature for the Miami edition of the sound collective. I also provided art direction for the promotional materials, including posters, website, and onsite promotional offerings (beach balls, cups, fans, frisbees, t-shirts, wall hangings, etc.).
The project was a great success and a wonderful client experience.
Client: Smirnoff Vodka
Creative Director: John Hatz
Art Director: Marc LaTulippe
Designer: Marc LaTulippe
Creative Director: John Hatz
Art Director: Marc LaTulippe
Designer: Marc LaTulippe
Date: February 2016
![](https://cdn.myportfolio.com/e9f9173f-d3fc-40d2-9dec-0fccb512e53a/166a0fd3-3fa5-4b41-9f78-78a64b878f39_rw_1200.jpg?h=e986e5bb30c7879bca878e9c97094911)
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![](https://cdn.myportfolio.com/e9f9173f-d3fc-40d2-9dec-0fccb512e53a/cccffb5f-235c-4d2f-867c-b37733a57718_rw_1200.jpg?h=256176c5456887482db14a16aa65260c)
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Initial mockups.
![](https://cdn.myportfolio.com/e9f9173f-d3fc-40d2-9dec-0fccb512e53a/0399b448-9e9d-433b-8bf5-f78237d63193_rw_1920.jpg?h=f2c7ce2f6d06b4f657cecd5726afa4a0)
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![](https://cdn.myportfolio.com/e9f9173f-d3fc-40d2-9dec-0fccb512e53a/5c8e2e4a-c2c2-4b14-b392-1cfdcc8c3294_rw_1920.jpg?h=c0f3ae99cbed389980e13a7d01ed2922)